How much revenue is sitting unused
in your customer database?
Past customers. Previous enquiries. Consultations that didn’t convert. People who bought once but never returned.
They already know your business — but some may never have bought, returned or completed what they started.
Remail Revenue identifies the groups with the strongest commercial opportunity, gives them a relevant reason to re-engage, and tracks the appointments and revenue generated.
Before looking for your next customer, find out what your existing database could already be worth.
Talk to Harvey at remailrevenue@gmail.com
You may already know your next customer
Over time, established businesses build up years of customer and enquiry data.
Some people enquired but didn’t proceed.
Some attended a consultation but didn’t buy.
Some became customers but haven’t returned.
Others may have started something they never completed.
Individually, they are easy to overlook. Across years of trading, they can become a substantial group.
The opportunity isn’t to contact everybody.
It’s to answer three questions:
Who is worth re-engaging?
Why would they have a reason to respond now?
What could bringing even a small percentage back be worth?
Not another database blast
Sending the same promotion to thousands of old contacts is easy.
That’s not what we do.
Someone who enquired but didn’t proceed is different from a previous customer who hasn’t returned.
Someone who bought once is different from someone who attended a consultation and went no further.
Each group has a different history with your business — and potentially a different reason to reconnect.
Remail Revenue starts by identifying where the strongest commercial opportunity may be, then focuses on the people within that group.
Right people. Relevant reason. Measurable result.
From existing relationships to measurable revenue
1. Find the opportunity
Identify the customer and enquiry groups most worth investigating.
2. Select the right people
Segment the database according to their previous relationship with the business.
3. Create a reason to reconnect
Develop a re-engagement campaign relevant to that particular group rather than sending a generic promotion.
4. Measure what comes back
Track responses through to appointments, customers and, wherever possible, revenue.
The measure of success isn’t how many messages are sent or opened.
It’s how much business comes back.
Built from an owner’s perspective
Remail Revenue was founded by Harvey Zemmel, a business owner and entrepreneur with more than 30 years’ experience building, acquiring and growing businesses.
Harvey built a 12-location care business with approximately £6m in annual revenue and EBITDA of more than £2m before exiting the group.
Remail Revenue grew from a simple commercial observation:
Businesses can spend enormous effort finding their next customer while overlooking potential revenue among people who already know them.
That’s the opportunity Remail Revenue is designed to find.
You don’t need to start with another generic marketing campaign.
Start by identifying where the most promising opportunity may already exist.
Tell me a little about your business and I’ll tell you where I’d look first.
Talk to Harvey at remailrevenue@gmail.com